What we are all about Starbucks purchases and roasts high-quality whole bean coffees and sells them along with fresh, rich-brewed, Italian style espresso beverages, a variety of pastries and confections, and coffee-related accessories and equipment -- primarily through its company-operated retail stores.

In addition to sales through our company-operated retail stores, Starbucks sells whole bean coffees through a specialty sales group and supermarkets. Additionally, Starbucks produces and sells bottled FrappuccinoŽ coffee drink and a line of premium ice creams through its joint venture partnerships and offers a line of innovative premium teas produced by its wholly owned subsidiary, Tazo Tea Company. The Company's objective is to establish Starbucks as the most recognized and respected brand in the world.

Look at the world of coffee through the eyes of Starbucks

People have celebrated this magic bean from the time of the first brewing experiments with wild coffee beans in ancient Arabia. The brewing methods and roasting techniques may have changed since then, but our love of coffee for its invigorating effects and satisfying flavor has continued to grow. Read on to learn about the story of coffee, as it travels from the tree in its country of origin to the cup in your hand. It's a journey that affects its flavors and taste characteristics, and ultimately, your coffee experience.

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